Content Strategy

As a content strategist, I’ve built engaging, branded content experiences through multiple channels and platforms. My approach is streamlined, looking at specific audience segments, use cases, and platforms to determine the most efficiently effective strategy. I always start with the “why?” and make my way through data, SEO research and customer sentiments to determine the best content types, message, timing, and distribution channels.

Examples:

Norton- In Search of The Most Dangerous Town On The Internethttp://us.norton.com/mostdangeroustown/index.html#!/en-US

http://us.norton.com/mostdangeroustown2

Norton Security Insights Report:
Paid Promotion: http://paidpost.nytimes.com/norton/cybercrime-gets-personal.html
Report: http://us.norton.com/norton-cybersecurity-insights-report-global?inid=hho_norton.com_cybersecurityinsights_hero_seeglobalrpt

SymantecVoice branded Forbes Blog: http://www.forbes.com/sites/symantec/#c1fde7b4a87f

Norton Community Blogs: https://community.norton.com/en/blogs

CheckPoints Blog: https://checkpointsapp.wordpress.com

 

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