As a content strategist, I’ve built engaging, branded content experiences through multiple channels and platforms. My approach is streamlined, looking at specific audience segments, use cases, and platforms to determine the most efficiently effective strategy. I always start with the “why?” and make my way through data, SEO research and customer sentiments to determine the best content types, message, timing, and distribution channels.
Examples:
Norton- In Search of The Most Dangerous Town On The Internet Campaign: http://us.norton.com/mostdangeroustown/index.html#!/en-US
http://us.norton.com/mostdangeroustown2
Norton Security Insights Report Campaign:
Paid Promotion: http://paidpost.nytimes.com/norton/cybercrime-gets-personal.html
Report: http://us.norton.com/norton-cybersecurity-insights-report-global?inid=hho_norton.com_cybersecurityinsights_hero_seeglobalrpt
SymantecVoice branded Forbes Blog: http://www.forbes.com/sites/symantec/#c1fde7b4a87f
Microsoft in Business “Real Stories of Digital Transformation” Campaign: https://enterprise.microsoft.com/en-us/real-stories-of-digital-transformation/
Cisco HCI Innovators eBook Campaign
https://engage2demand.cisco.com/LP=11230
TIAA Multigenerational Workforce Campaign
https://www.tiaa.org/public/plansponsors/multigen-workforce
Solange Deschatres 