Highlights
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Experience
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Global Director, Content, Communities, Customer Advocacy (Jan 2023-Present) – OpenText Cybersecurity. REMOTE. Led content marketing, strategy, and customer advocacy programs with a focus on thought leadership, content development, and community building. Managed integrated campaigns that enhanced brand visibility, customer loyalty, and engagement.
- Achieved a 3X increase in annual cybersecurity logos through driving a robust content and advocacy program.
- Boosted brand awareness by 100% in Year One, developing strategic thought leadership and cross-portfolio content.
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Global Lead, Marketing Communications (Aug 2021-Jan 2023) – CyberRes, A Micro Focus Line of Business. REMOTE. Oversaw comprehensive marketing and communications functions, including social media, public relations, and UX. Developed high-impact, data-driven campaigns aligned with the latest trends in business and cybersecurity.
- Increased content engagement by 50%+ through a customer-centric UX redesign of the brand website.
- Implemented a rapid response messaging system to reduce time-to-action for cybersecurity threats, aligning with the needs of key industries.
- Vice President, Creative Strategy and Services (Nov 2016 – present) — SCORCH Agency, St. Louis, MO/London, UK. Content marketing futurist bringing unprecedented results to Fortune 500 tech clients, such as Microsoft, LinkedIn, Verizon, Facebook, Adobe, SAP, Cisco, and Lenovo.
- Earned “Best Strategic Partner “recognition from LinkedIn in 2018 and 2019 across North America and EMEA for outstanding social and content marketing results.
- Led a cross-functional team of global strategists, creatives, and producers to build successful enterprise integrated marketing and content campaigns, achieving results like:
- 90% increase in purchase intent
- Over 100% ROI
- Highest ever performing campaigns for Fortune 500 client, including up to 5X MQLs
- Global Sr. Manager, Content Strategy/Storytelling (March 2013-Sept 2016) — Symantec, Culver City, CA. Strategic team leader of SaaS product marketing and branded content strategy across global B2B & B2C markets
- Increased reach of consumer and enterprise content 500% in Year One through SEO strategies, omnichannel promotion, email, and paid media partnerships
- Led brand messaging, editorial, and GTM initiatives for new and emerging product offerings and streamlined editorial processes across C-Suite, PR, product, brand, CRM, sales, affiliates, and paid media
- Developed content strategies and served as editorial lead on feature-length film projects, such as “The Most Dangerous Town on the Internet,” which led to 4M views.
- Developed content strategies and served as editorial lead on feature-length film projects, such as “The Most Dangerous Town on the Internet,” which led to 4M views.
- Managed large-scale event marketing, programming, and post-event content creation, enhancing Symantec’s brand visibility and customer engagement.
- Marketing Manager (March 2013-Dec 2013) — Symantec, Culver City, CA.
- Developed competitive app market strategies, mobile optimization and acquisition specialist, building brand recognition and increasing discovery within top app markets, such as Google Play, iTunes, Windows 8, and Samsung.
- Facilitated app market submissions by acting as project manager for app markets between engineering and marketing teams.
- Marketing Manager (Nov 2010-July 2012) —inMarket, Venice, CA. Consumer marketing strategist for three successful mobile app launches, growing active users to over 1M in one year
- Drove mobile UI design as advertising project manager and creative director, imagining award-winning mobile and social campaigns for high profile clients, such as Coca-Cola, Disney, Proctor & Gamble, Unilever, Kimberly-Clark, Nestle, and others, which lifted brand awareness and purchase intent.
- Developed online branding and grew social media presence for mobile apps, developing brand voice, designing user acquisition and product awareness campaigns, engagement strategies, retention strategies, and lead generation strategies over multiple platforms. Grew CheckPoints App Facebook fan page to over 100,000 followers and 1M active users in the first year.
- Managed assets and wrote all web and app store copy, as well as served as a beta tester and consultant for a new ASO software platform.
- Served as public relations and blogger outreach, designing affiliate programs, writing white papers, discussion panels, and reaching out to journalists. Maintained a team of 250+ blogger affiliates and achieved placement on local television stations, as well as SXSW Interactive Festival in 2012.
- Content Manager (Mar 2010- Nov 2010) — Sandler Partners, Manhattan Beach, CA.
- Oversaw development and UI design of a unique digital telecommunications sales portal and managed all changes, maintenance and agent support issues
- Kept agents informed and engaged in a rapidly changing industry by writing daily sales content, articles, e-newsletters, and creating offline sales education events
- Attended trade and agent-recruiting social events, developed and maintained important relationships with carriers and sales agents across the United States
- Wrote and negotiated B2B contracts with agents and carriers
- Creative Director/Producer (Nov 2009-Sep 2010) – enCOMPASS Entertainment, Los Angeles, CA.
Wrote, edited and produced syndicated social media-based web TV show, “See Jane Run,” and others (“DockTales”). Designed social and digital marketing strategies - Multimedia Journalist (Jan 2003-June 2011) – Freelance, London, UK, Los Angeles, CA, New York City, NY & St. Louis, MO.
Brought awareness to local and global issues with feature articles, video, podcast, and micro documentaries - Multi-Marketing Strategist (Mar 2003-Mar 2013)- Contractor, London, UK, Los Angeles, CA, New York City, NY & St. Louis, MO.
- Breathed new life into small businesses and artist promotions by creating digital and social media brand strategies, websites, and PR/communications strategies
- Served as beta tester, UX consultant and digital interface design expert for mobile and web apps, websites, blogs and social media pages.
- Designed and promoted art and music events for crowds of 5000+, obtaining major sponsors
- Negotiated and wrote contracts with International agencies for artists and sponsorships for events and fundraisers.
Education
- MA International Journalism — City University, London, UK. Print/Online module, Pop Music specialism
Co-developed a live global news site, Mind the Globe, serving as multimedia editor and beta tester for a new CMS program. Headed a global awareness campaign to end global hunger, “Remember The 37” - BA English — University of Missouri St. Louis. Writing Certificate
Revived a defunct student literary publication as co-editor (editing, marketing, event planning) and spokesperson for Litmag
Skills
- Marketing & Social Media: Expert: SEO and SEM (Searchmetrics, Google Analytics), ASO (App Annie), ABM, project management (JIRA, Basecamp, Trello, Monday, Wrike, Slack, Mavenlink), social media (LinkedIn Campaign Manager, Sprinklr, Hootsuite, Sprout Social) | Good: UX/UI QA (Web & Mobile), Adobe Omniture, CRM (Marketo, Salesforce), email marketing (Mailchimp) | Novice: SQL Developer
- Creative & Design: HTML, CSS, XML, HD camera operation, ChatGPT, Canva, Adobe Creative Suite, Quark, Apple QuickTime, Final Cut Studio.
- Office & Language Skills: Microsoft Office, French language fluency.
Clubs and Hobbies
- Organizations: Leukemia and Lymphoma Society’s Team in Training (participant, volunteer, and fundraiser), City University–London Alumni Association, Beagles & Buddies (volunteer), Swim with Heart Masters (volunteer and participant), Healing Action Network (fundraiser and volunteer)
- Hobbies: Running, swimming, hiking, cycling, horseback riding, playing with my dogs, kayaking, boating, road trips and travel, creative writing, visual art, discovering new recipes and thought provoking books
Solange Deschatres 