Stop ‘Littering’ The Internet!

There's a lot of information out there. I mean, a LOT. Since Content Marketing became the hot, new marketing buzzword, everyone's hitching up to the rollicking bandwagon, putting out blogs, video, listicles, eBooks, slideshows, etc. It's great to see that a lot of companies are recognizing the value of content, but, with the influx of …

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Come See Me At The Media Leaders Digital Growth Summit!

Just a quick note that I will be joining a panel on email marketing at the Media Leaders Digital Growth Summit in Santa Monica, CA, on November 15! Here are more details: Where: Shore Hotel, 1515 Ocean Ave, Santa Monica, CA What: Seven topics that help brands and businesses build a better online presence to …

“You Can Fool All Of The People Some Of The Time”–Value vs. Tricks

Marketeurs are a wily bunch. We watch TED talks, attend seminars, read books about how to boost consumer engagement. Most of this stuff is crammed with ways to dangle that proverbial carrot in front of the nose of the consumer or client. Many of the strategies proposed extend into a sort of "dark arts" territory …