Marketing Sherpa/Norton Case Study (Featuring Solange Deschatres)

SUMMARY: Designing a meaningful experience for customers online requires a strategic and thoughtful approach that leverages customer education over fear. The right digital experience can create a lasting relationship between a brand and its customers. Learn how Symantec pushed customer-focus over product-focus in launching a one-stop digital platform for Norton Security’s content, offers and deals for …

Stop ‘Littering’ The Internet!

There's a lot of information out there. I mean, a LOT. Since Content Marketing became the hot, new marketing buzzword, everyone's hitching up to the rollicking bandwagon, putting out blogs, video, listicles, eBooks, slideshows, etc. It's great to see that a lot of companies are recognizing the value of content, but, with the influx of …

Cheap Thrills Are Not So Cheap: Why “Casual Gaming” Is Failing

Walking around San Francisco's SOMA district last week, I noticed a dark cloud hanging overhead, and it wasn't just the usual marine layer. Zynga, one of the heavy hitters in that area, is facing a dismal prognosis. The company that made its mark with Farmville and Mafia Wars via Facebook isn't harvesting any cash crops …

“You Can Fool All Of The People Some Of The Time”–Value vs. Tricks

Marketeurs are a wily bunch. We watch TED talks, attend seminars, read books about how to boost consumer engagement. Most of this stuff is crammed with ways to dangle that proverbial carrot in front of the nose of the consumer or client. Many of the strategies proposed extend into a sort of "dark arts" territory …