Marketing Sherpa/Norton Case Study (Featuring Solange Deschatres)

2SUMMARY: Designing a meaningful experience for customers online requires a strategic and thoughtful approach that leverages customer education over fear. The right digital experience can create a lasting relationship between a brand and its customers.

Learn how Symantec pushed customer-focus over product-focus in launching a one-stop digital platform for Norton Security’s content, offers and deals for auto-renewal customers. Read more

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About Solange Deschatres

Innovative multi-marketing strategist and writer with a futuristic eyeball (and one normal one for writing, reading, design and such). Strong background in mobile, interactive and social marketing. Runner, writer, and art, music, tech and equine enthusiast. Owner of the most amazing Beagle you'll ever meet.

Posted on March 3, 2016, in content strategy and tagged , . Bookmark the permalink. Leave a comment.

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