Unlimited Inspiration At Work
SUMMARY: Designing a meaningful experience for customers online requires a strategic and thoughtful approach that leverages customer education over fear. The right digital experience can create a lasting relationship between a brand and its customers. Learn how Symantec pushed customer-focus over product-focus in launching a one-stop digital platform for Norton Security’s content, offers and deals for …
Continue reading "Marketing Sherpa/Norton Case Study (Featuring Solange Deschatres)"
The numbers are showing that the majority of people in the United States have a smartphone, and those numbers are growing. Now, more than ever, consumers are on the go. Business is being conducted from home, cafes, hotels. People are interacting with their surroundings and each other using mobile apps. So, how does a company …
Continue reading "Getting Mobile: How To Reach Your Anywhere Market"
Walking around San Francisco's SOMA district last week, I noticed a dark cloud hanging overhead, and it wasn't just the usual marine layer. Zynga, one of the heavy hitters in that area, is facing a dismal prognosis. The company that made its mark with Farmville and Mafia Wars via Facebook isn't harvesting any cash crops …
Continue reading "Cheap Thrills Are Not So Cheap: Why “Casual Gaming” Is Failing"
Marketeurs are a wily bunch. We watch TED talks, attend seminars, read books about how to boost consumer engagement. Most of this stuff is crammed with ways to dangle that proverbial carrot in front of the nose of the consumer or client. Many of the strategies proposed extend into a sort of "dark arts" territory …
Continue reading "“You Can Fool All Of The People Some Of The Time”–Value vs. Tricks"
Andy Griffith is gone. The days of local bakeries, corner stores and community are over. People don't have time for pleasantries. They want convenience, a quick transaction, an attractive offer waved under their noses. They don't want to be bothered with connections to a brand or its followers -- or do they? According to a …
