SUMMARY: Designing a meaningful experience for customers online requires a strategic and thoughtful approach that leverages customer education over fear. The… Read more Marketing Sherpa/Norton Case Study (Featuring Solange Deschatres)
Tag: Marketing
Getting Mobile: How To Reach Your Anywhere Market
The numbers are showing that the majority of people in the United States have a smartphone, and those numbers are… Read more Getting Mobile: How To Reach Your Anywhere Market
Cheap Thrills Are Not So Cheap: Why “Casual Gaming” Is Failing
Walking around San Francisco’s SOMA district last week, I noticed a dark cloud hanging overhead, and it wasn’t just the… Read more Cheap Thrills Are Not So Cheap: Why “Casual Gaming” Is Failing
Just Maybe…
“You Can Fool All Of The People Some Of The Time”–Value vs. Tricks
Marketeurs are a wily bunch. We watch TED talks, attend seminars, read books about how to boost consumer engagement. Most… Read more “You Can Fool All Of The People Some Of The Time”–Value vs. Tricks
A New Era Of “The Good Ol’ Days”
Andy Griffith is gone. The days of local bakeries, corner stores and community are over. People don’t have time for… Read more A New Era Of “The Good Ol’ Days”
