Getting Mobile: How To Reach Your Anywhere Market

The numbers are showing that the majority of people in the United States have a smartphone, and those numbers are growing. Now, more than ever, consumers are on the go. Business is being conducted from home, cafes, hotels. People are interacting with their surroundings and each other using mobile apps. So, how does a company …

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Cheap Thrills Are Not So Cheap: Why “Casual Gaming” Is Failing

Walking around San Francisco's SOMA district last week, I noticed a dark cloud hanging overhead, and it wasn't just the usual marine layer. Zynga, one of the heavy hitters in that area, is facing a dismal prognosis. The company that made its mark with Farmville and Mafia Wars via Facebook isn't harvesting any cash crops …