Getting Mobile: How To Reach Your Anywhere Market

The numbers are showing that the majority of people in the United States have a smartphone, and those numbers are growing. Now, more than ever, consumers are on the go. Business is being conducted from home, cafes, hotels. People are interacting with their surroundings and each other using mobile apps. So, how does a company …

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A New Era Of “The Good Ol’ Days”

Andy Griffith is gone. The days of local bakeries, corner stores and community are over. People don't have time for pleasantries. They want convenience, a quick transaction, an attractive offer waved under their noses. They don't want to be bothered with connections to a brand or its followers -- or do they? According to a …